ONE DAY YOU’RE IN AND THE NEXT, YOU’RE OUT?

March 7 , 2008

Times and trends do determine fashion unless you are the premier folk art of Norway. When your history traces as far back as the 9th century – the Viking era - I’d say, Norwegian sweaters, you are “in” for the long haul.

Apart from the obvious practical warmth these pure wool sweaters provide, Norwegian women's lore said that if a woman were to knit a beautiful sweater for a suitor, it would bring about a marriage proposal.

While we can't promise you that, we do assure you that a gift of genuine, new wool Norwegian sweater will be truly appreciated by a loved one. Suitable for après-ski wear and dressy occasions, and like good art a true Norwegian sweater will last a lifetime.

Norwegian sweater designs are inspired by the magnificent nature that surrounds Norway and by Norwegian's love for the mountains and the great outdoors. Norwegians have long traditions in wearing knitwear for both sport and leisure, and a woolen Norwegian sweater is for many the obvious choice while enjoying nature and mountain life.

Today, Norwegian wool is not only popular for its practical advantages, but also for the fine patterns and exclusive garments that can be created from it. When you slip into a hand knitted woolen Norwegian sweater, you can feel the refined softness of the wool. Not surprisingly, it didn't take too long before people all over the world found the benefits of traditional Norwegian sweaters. They can be found here in town at one of the two Gorsuch Store locations: In The Little Nell, 611 E. Durant Ave. by the Gondola Plaza or 419 E. Cooper Ave. or shop their online store at www.gorsuchltd.com.