ROLEX TIMELESS LUXARY WATCHES

The leading name in luxury wristwatches, Rolex has been the pre-eminent symbol of performance and prestige for over a century. Headquartered in Geneva, Switzerland, with 28 affiliates worldwide and relying on 4,000 watchmakers in over 100 countries, Rolex continues to expand its long history of achievement and innovation.

Rolex develops exclusive materials and processes to create watches of uncommon beauty and unparalleled performance. All design and engineering functions are located in Geneva and ensure the highest levels of quality.

Watchmaking has evolved from the domain of a single craftsman to a collaboration of skilled specialists. Every Rolex is a symphony of precision; watchmakers, designers, gem-setters and chemists each contribute know-how and artistry.

In 1908 Hans Wilsdorf registered the Rolex trademark in Switzerland, the company being symbolised by the Rolex Crown referred to as the “Crown of Excellence”.

The famous oyster case was launched in 1926. This made the watch totally waterproof, a fact which was proven the following year when Wilsdorf enlisted Mercedes Gleitze to help endorse his product. Gleitze swam the English Channel wearing the Rolex watch and this created an awful lot of publicity resulting in many other famous names of the time endorsing the product.

The perpetual motor, a self winding mechanism, which is now a staple element of Rolex watches, was launched in 1931. Fifteen years on and Rolex were still improving on their designs, launching the first watch to also display the date - the Oyster Perpetual Datejust.
Branching out slightly, the Oyster Perpetual Submariner was launched in 1953. This watch was able to withstand water to a depth of 100 meters. These types of watch were usually only manufactured by specialist marine chronologists and for a standard watch-maker to do this was quite impressive.

The next 6 years saw Rolex launch new models of watch, including one which allows the wearer to read the time in two different time zones at once, and one which showed the day of the week as well as the date. In 1959 Rolex sponsored its first sporting event, forging a relationship with the Daytona International Speedway.

With such a long history of excellence, it is guaranteed to be only a matter of time before Rolex make the next big innovation in the field of wristwatch development. Rolex watches can be found here in Aspen at Meridian Jewelers, 525 E Cooper Ave. or shop online at www.meridianjewelers.com